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University and college crowdfunding platforms : ウィキペディア英語版 | University and college crowdfunding platforms Garnering funds in the form of donations has always been a major focus for university leaders. These donations are usually found in the form of large annual gifts by alumni and friends of universities, along with funding from government entities for public universities. More recently, universities have been taking steps to modernize their giving structure through the use of crowdfunding. Crowdfunding is an online tool utilizing peer-to-peer relationships to help gain funds for different aspects of university culture. ==Crowdfunding== Crowdfunding utilizes the “crowd” to gain needed funding for a product or cause instead of specialized donors. Crowdfunding typically enlists the use of social media such as Facebook, Twitter, or LinkedIn increasing the virality of a project to make it more successful. 〔Belleamme, P., et al., Crowdfunding: Tapping the right crowd, J. Bus. Venturing (2013) Retrieved 6 Nov 2014.〕 In the scope of university crowdfunding, most donations go to a specific fund or cause, and because the money goes to supporting a larger nonprofit organization, many donations are tax-deductible. Because of the nature of university crowdfunding, its structure typically varies slightly from the usual crowdfunding campaign. Where a video game campaign might offer the donor early access to the game upon production, most university run projects do not have the same type of tangible product that someone is investing in that can be enjoyed. For that reason, university crowdfunding campaigns typically utilize giving levels or project-specific perks to incentivize their donors. Levels usually explain what the specific donation amount will do to help the project, whereas perks will offer individual recognition to the donor for their support to the cause.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「University and college crowdfunding platforms」の詳細全文を読む
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